2025 (2026 revisited) · AWS X WPP Hackathon · Generative A.I Tool
The Cultural Listener & Localiser
AWS X WPP Hackathon · Kerri O'Shea
Project documentation in progress.
The Cultural Listener & Localiser: I built an AI agentic platform that identifies cultural blindspots in global campaigns before they go live, so brands can anticipate how their campaigns will land in new markets. The Localiser re-generates brand imagery into new scenes, with parameters for country, setting, time of day and product angle - keeping the product untouched.
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